News & Press: Power Retail News

Which Aussie Retailers are Nailing Their Marketing Strategies?

Friday, 18 May 2018  
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According to dotmailer’s research, 20 percent of Australian brands don’t personalise their campaigns, and as many as 80 percent of Australian retailers don’t segment their audiences. These, and key findings on user experience, marketing automation tactics, and much more can be found in dotmailer’s latest Australian report.

“In our Hitting the Mark Australia report, we went beyond measuring emails to evaluate the multichannel experience of 20 retail brands,” the report says. “The research involved objectively scoring each company on the shopping experience and reviewing hundreds of marketing and transactional emails. Read more...