Who We Are

NORA is an influential business network providing a fresh outlook and a balanced, optimistic view of New Retail in Australia.

Our membership community is made up of all kinds of businesses – small to large pure-play and multichannel retailers, multi-nationals, as well as service and solution providers.

We help our members improve their business performance through the sharing of best practice and a range of unique, educational, and hands-on events. Our community is a great place for retailers to network with their peers and for solution providers to share thought leadership and support the New Retail ecosystem.

By listening to our members, we find out about the issues most affecting their business, helping us to design the topics of our webinars and events accordingly.

We welcome anyone who shares the New Retail vision to join us.


A message from our founder, Paul Greenberg

The seeds of NORA’s formation are deeply personal for me. I was a pioneer of so called ‘online retail’, co-founding DealsDirect, Australia’s first online discount department store in 2004. I found myself leading a business through challenging times, but more so frustrated there was no industry association or collective that could support me on my journey. It was during that time that the seeds were planted – my passion to one day lead an association that was forward facing, dynamic and relevant – to help other businesses so that they didn’t have to stumble over the obstacles the same way I did.

I implore businesses to not ignore the signs of change and hope that these will be a passing phase. This is a dangerous strategy – in retail the power has shifted to the tech-savvy and informed shopper and it is they who are driving the change. At NORA we believe this approach should be completely consumer centric, technology led and globally borderless and where consumers shape the landscape, and retail responds to it.

This leap of faith requires new thinking and courage. Whilst recognizing that healthy and fair competition is a powerful ingredient of retail, NORA focuses on the size of the pie, rather than the slices. We want to support a holistic strong and robust retail ecosystem which will be critical to sustainable growth. NORA is a broad church. We welcome unreservedly membership from any business that has a vested interest in new retail.

Coming together is the beginning. Keeping together is progress. Working together is success. Join us.

P: 1300 752 946
E: info@nora.org.au