CitrusAd is scalable, auction based advertising software built for e-commerce retailers to easily integrate into. Our API keeps the e-commerce retailer in full control on when, where and how often ads are shown. Launched in 2016, CitrusAd is a world first digital platform that has unleashed the potential of online shelf space. Just 12 months after its product launch, the CitrusAd platform was adopted by more than 36 global retailers in 22 countries reaching more than 300 million customers and 30 billion website page views. CitrusAd effectively turns online retailer websites into highly targeted and revenue generating digital advertising platforms, and in the process has changed the way in which retailers, advertisers and customers manage and experience e-commerce.