Fragmented customer data = fragmented customer experiences. Lexer’s Customer Data Platform helps businesses genuinely understand their customers and engage them with the experiences they deserve. Built for retail and other consumer-focused businesses, our tools and team help you master your customer data at every touchpoint—from marketing to sales to service—so you can deepen customer loyalty and drive profitable growth. How does it work? Lexer’s CDP unifies your data into holistic customer profiles, enriches those profiles with third-party data sources like Experian Mosaic, and provides effective tools to help you track change and quantify impact. Our sophisticated analytics tools are designed for business users, not data scientists, and their simplicity empowers those who historically haven’t had access to data—namely, marketers and customer service teams—to discover actionable customer insights that drive profit and efficiency across the board.
Additionally, Lexer’s survey tool helps you opt-in previously opted-out customers, acquire new email prospects, and capture additional information on your customers to personalize your outreach. CDP-powered surveys mean that every form response is collected and unified with the other data in the customer’s profile, enabling you to fill the gaps in your customer knowledge.
With many years of experience in consumer-focused industries, Lexer’s team understands the unique challenges consumer-focused businesses face regarding customer analytics and data unification. To help solve these challenges and accelerate time-to-value with the next-generation CDP, the team provides strategic guidance, onboarding services, and implementation support. Through co-design and optimization, we continue to build our offering in concert with our clients.