reo partners with retailers to build best-in-class, omnichannel retail media networks that unlock incremental revenue opportunities for Australia and New Zealand’s leading retail brands, in the fastest-growing advertising channel – retail media.
Drawing on oOh!media’s leadership as Australia’s #1 Out of Home company, reo brings together a team of retail media and sales specialists to leverage retailer’s websites, stores and customer data to create highly profitable businesses that deepen relationships between the retailer, brand partners and their customers.
What is Retail Media?
A RMN is a digital advertising platform that allows retailers to monetise their website traffic, customer data, and online presence by serving targeted ads within their own digital and physical ecosystem. In a store environment, it also includes an in-store screen network, and with reo-powered by oOh!- access to audience extension (AXT).
- Instore:
- Digital screens
- Audio (e.g. instore radio)
- Onsite:
- Site – sponsored search, display, video, carousel
- App – sponsored search, display, video, carousel
- Email – display, buyout
- Offsite:
- Digital Out of Home (DOOH)– retail centres, street furniture, billboards
- Online offsite – display, search, social, CTV/video, digital audio*
Retail media is now an $850 million market for Australian retailers and could reach $3 billion by 2027, according to PwC’s Global Entertainment and Media Outlook 2023 report.
